There is an art and science to recruiting high calibre franchisees who will:

  • make more money
  • deliver a better customer experience
  • be happy being part of their franchise system
  • contribute higher royalty revenues
  • build goodwill for the brand
  • deliver a higher return on investment.

We reckon we have a solution.
It’s called the Nathan Profiler.

What is the Nathan Profiler?

An assessment tool developed by psychologists based on the scientific research of thousands of franchisees, designed to identify the unique factors that drive success and satisfaction. This system will help you make well-informed decisions about the future of your franchisees.

How does the Nathan Profiler work?

The profiler uses five key tools to assess your candidates:

Information Request: Gather relevant background information

The ultimate application form. It immediately collates everything you need to know about a potential franchisee’s background, expectations, legal position, family situation and financial capability. You’ll also be alerted to any “red flags” deserving closer attention.

Self-Assessment: Create benchmarked success profiles

Profile your candidates on 16 attributes identified through rigorous research to predict franchisee performance. After candidates complete the online questionnaire, they are automatically benchmarked against a franchisee database and a profile generated of their specific strengths and development needs.

Final Check: Conduct structured interviews

Provides you with a professional interview guide with questions to ask each candidate. It also enables you to objectively rate their responses and automatically converts these into a user friendly report. This ensures nothing is overlooked and there is consistency in how candidates are assessed.

Recruitment Checklist: Maintain administrative compliance

Keeps track of every step in the recruitment process, ensures all important actions are completed and helps your team maintain legal and administrative compliance.

Multi-Unit Diagnostic: Assess potential for expandability

Measures the readiness of existing franchisees to expand into additional units. Based on research into the causes of success and failure in multi-unit franchisees it assesses personal qualities, existing operations, proposed operations and financial capability. It then produces a detailed report with recommendations and coaching guidelines on how to best prepare franchisees for success. This tool was developed in response to requests by franchisors wanting to grow their networks by rewarding and developing high potential existing franchisees.

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