We have had a great response to this exciting event. (You can see the brands coming by clicking the tab above). If you haven’t yet registered we still have some places available for both the Forum on 2nd December and the Masterclass on December 3rd. This critically important event for franchisors and franchisees will focus on how to improve sales and keep your network in good shape while the recession plays itself out.
A tip: If you believe that freezing investment in business development activities like this is going to help your business to improve next year, you may be disappointed. Check out the program below and seize the opportunity while you can.
“I’ve loved the Marketing Forum every year and can’t wait to attend again this year”
Andrew Robertson, Worldwide Online Printing, FCA 2007 National Franchisee of the Year
Get on the Front Foot and Register Now
This will be different from anything you have attended. As well as tapping into the experience of our best and brightest franchisors and franchisees, we will draw on expertise from outside the franchising sector.
Here’s just a taste of what to expect:
- A panel of psychologists — on how to motivate and mobilise people under stressful business conditions.
- Leading sales and marketing consultant, John Lees — onsite as our sales mentor. John will also run a Masterclass the following day on “Driving Sales in Tough Times” — suitable for franchisees and franchisors.
- Innovative case studies — learn how to drive sales by tapping into hidden resources you’d never think of.
- An interactive simulation will challenge the thinking and experience of the whole room.
- Hot off the press economic updates — high level info on what’s happening in different industries, what is likely to happen next and where the opportunities lie.
Or Call (07) 3510 9000
Start9.00am
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Arrive and Settle InMingle with your peers. (We want to allow time for the interstate people to get in from the airport.) |
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Economic Update9.30am
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An Economist’s Viewpoint from the Commonwealth BankWhat's happening in different industry segments? What is predicted to happen next? What are the implications for your business? |
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Case Study9.50am
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Snap-on Tools Case StudyBrad Watts has a black belt in Karate and has been named the “best performer” out of over 6,000 Snap-on Tool franchisees worldwide! Hear how he has structured and is driving his multi-van business to achieve record sales in tough times. |
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Case Study10.10am
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Wendy’s Case StudyWhen Ian Gallagher was a franchisee he pioneered a radical new mentoring concept working with his peers around the country to help them achieve double digit sales growth with no additional marketing spend! Today he works for the franchisor and is again taking his “Flying Squad” out on the road. An inspiring story of franchisees helping each other. |
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Case Study10.30am
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PoolWerx Case StudyBusiness Development Executive, Lyn Wicks, was convinced that if she empowered the partners of franchisees with the skills and tools to make sales calls, they could smash their sales budgets. And she was right. Hear how Lyn transformed these back room partners from administrators into sales champions! An extraordinary story about unleashing the hidden potential in a franchise network. |
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Open Forum10.50am
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Lessons from Case StudiesDebb Lowe will facilitate a open Forum discussion on the lessons from the case studies and you’ll do some action planning on how these could be applied to your franchise system. |
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| 11.10am | Morning Tea | |
Psychologist Panel11.30am
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Join our Psychologists on the CouchA team of leading psychologists who work with athletes, business people, TV stars and military personnel will discuss how to mobilise people into positive action in tough times. Get answers to those challenging people problems and learn how to get yourself going! Associate Professor Stephanie Hanrahan, sports psychologist, University of Queensland and author of “The coaching process: A practical guide to improving your effectiveness”. Graham Clinch, corporate psychologist to business leaders, adviser to the Department of Defence Officer Training Unit and author of “Motivation in the workplace”. Isla Gillespie, lifestyle psychologist, executive coach and leading consultant in the management of conflict in the workplace. |
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Presentation12.30am
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Greg Nathan’s Tips for Tough TimesIn tough times franchisees are more likely to slip back into the FEE, ME and FREE stages of Greg’s famous Franchise E-Factor. Greg will share some tips and techniques for working with franchisees who decide they're not happy and want you to know it. And he will show you how to turn potentially hostile franchisee meetings into constructive business building sessions. |
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| 1.00pm | Lunch (with special guest — and it’s not Santa) | |
Franchisor Panel2.00pm
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The Mind of the Marketing ManagerIt would be nice if there was silver bullet that the marketing department could fire to boost sales in the field. The reality of course is companies that are enjoying significant sales increases are working hard on a number of fronts simultaneously. Teresa Conradie from Mr Rental and Steve Holihan from Pack & Send will let you in on what’s working for their award winning franchise systems. |
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Live Simulation2.20pm
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All Hands On Deck!A franchise system is in trouble and they need your help. Work with your peers to identify marketing, financial, communication, relationship and training opportunities to turn this struggling franchise system around. |
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| 3:20pm | Working Afternoon Tea | |
Feedback3.40pm
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Debriefing of FindingsGet your pen and paper out because there’s about to be a heap of good ideas shared. And some of these are likely to very useful for keeping your own company on a positive track. |
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Presentation4.40pm
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John Lees Sales Tips and StrategiesWhat sales are you missing out on? John, who is author of 11 books on business development, will share his “MAP Strategy”, a revolutionary way to help franchisees and franchisors work together to identify and drive additional sales. |
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Presentation5.15pm
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Action PlanningDebb Lowe will round things of with a process to help you turn your ideas and insights into actions you can take back with you. |
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The End5.30pm
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That’s it FolksTime to chill out, and have a drink and a chat with some new friends about what you’ve learned. |
Who Should Come
- Franchisor CEOs and General Managers.
- Marketing Managers and their marketing teams.
- Franchise Operations Managers and senior operations people.
- High achieving franchisees who can contribute ideas and insights.
What You’ll Get at the Forum
- Practical ideas from leading practioners that you can implement immediately.
- Inspiration and support from peers in non-competing industries to help you fire up for Christmas and New Year.
- Over 95% of participants will be franchisors and franchisees, all there for one reason — to learn how to better drive network sales.
- You’ll be exposed to powerful ideas and expertise from outside the franchising sector to help to get you thinking in new ways.
- All sessions will be professionally facilitated to ensure every minute of your time is put to good use.
- Your return on investment will be huge. You’ll be exposed to ideas that could generate hundreds of thousands of dollars for your network.
- If you're thinking “I’ve been to one of these things before” think again. This Forum is full of new processes, new speakers and new ideas.
- Participant satisfaction ratings from all our past Forums are over 90% and all have been booked out. Don’t be like the people who failed to book into our last Forum and had to put up with the annoyance of their peers telling them what they missed out on!
Please don’t think “this looks great but I'll book later”. We limit our numbers and had to turn people away from our last Forum. Save your company money and secure your place by booking now. Just click the registration button below or call us on (07) 3510 9000.
Or Call (07) 3510 9000
“Driving Sales in Tough Times by
Attacking the 2nd Gap”
John Lees is one of Australia’s most respected consultants and trainers specialising in sales and marketing. He has written 11 books on business development and has a reputation for delivering proven, practical ideas that work.
We have asked him to put together a special Masterclass for franchisees and their franchisors to help them identify the massive untapped potential within their franchise systems. John refers to this as “The 2nd Gap”. Register for this Masterclass on day 2 and you'll learn:
- How to quantify the 2nd Gap so you not only know the results you are getting but you also know the results you are not getting.
- How to create demand from customers for what they need and not just meet the demand for what they want.
- Proven, professional ideas for attracting customers and achieving excellent sales results without resorting to hackneyed sales techniques.
- The focus, thoughts and actions of people who achieve high sales success in difficult conditions.
- Proven sales leadership strategies to help franchisees get the best out of their staff.
- How franchisees and franchisors can work together to attack 2nd Gap.
This Masterclass is suitable for high achieving franchisees and franchisor executives. Get involved. Bring your questions. Pick his brains!
You can see John Lees live in action at www.johnlees.com.au/pages/see-john-lees-live.php
Attendees at the Masterclass will also receive a copy of John’s latest book, “Driving Your Franchise to Success” (rrp $40).
Your Investment (inclusive of GST)
While you can just book for the Forum why not take advantage of the Forum and Masterclass package? Great value for two days of extraordinary learning.
| Forum Only | Forum and Masterclass | |
|---|---|---|
| Franchisors | $ 580 | $ 1160 |
| Franchisees | $ 390 | $ 880 |
Or Call (07) 3510 9000
Policy on Registrations, Cancellations and Program
The Forum and Masterclass are primarily for franchisor executives and franchisees and because of space limitations they will be given priority registration. We expect the program to be booked out. Refunds will not be given for cancellations after November 14th or no shows. The program may change slightly from that advertised.