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Summit Wrap-Up and Resources

Imagine 70 high performing multi-unit franchisees and 70 senior franchisor executives from 45 high profile brands, working together on how to grow with confidence. That’s exactly what happened at this year’s Multi-Unit Summit. And it was an extraordinary example of Profitable Partnerships in action!

Our Venue: The Encore St Kilda
Our Venue: The Encore St Kilda

The Summit launched with an informative talk by Dr Dave Hood, our guest international mentor, on USA trends in multi-unit franchising and their implications for Australian franchisees and franchisors. Dave shared examples of what type of franchising models are more suited to multi-unit expansion, and the type of leadership franchisees need to adopt if they are to be successful. This theme of adopting the right leadership mindset permeated the day. Dave’s presentation was voted as one of the most valuable of the day. (Participants can get access to Dave’s full presentation in the download section below).

Dave Hood Workshop
Dave Hood Workshop

Then Rod Bristol from Profit Mastery blew us away with a highly detailed and insightful explanation of how Performance Groups work in practice, and what makes them so powerful as agents of change and improved financial performance. Profit Mastery are global pioneers in the use of Performance Groups in franchising, and Rod made a special trip to Australia to share these insights with us. (See the Performance Group Checklist in the download section below).

Rod Bristol
Rod Bristol

We next heard multi-unit franchisor case studies delivered by the CEOs of two iconic Australian franchise networks. Ken Rosebery from The Cheesecake Shop showed how he is helping traditional “mum and dad” franchisees become multi-unit operators by doing their bookkeeping and financial reporting for them. John O’Brien from Poolwerx shared the evolution of the Poolwerx multi-unit model from master franchisees managing a territory of mobile franchisees, to an innovative hub and spoke retail model based on area development agreements.

John O’Brien and Ken Rosebery
John O’Brien
Ken Rosebery

There are many paths to a franchisee becoming a multi-unit operator. Our first franchisee panel for the day sought to highlight this diversity with five very different franchisees with very different business structures and approaches to their operations. Kylie Roberts an astute endota spa and ex franchisor executive had bought and sold several spas over the past 12 years with a trusted business partner, while developing other business interests. John Apostolou has opened four Just Cuts salons in under three years, with no experience in the industry, which he operates with his wife. They have no hands-on involvement in the day to day operations of these salons. Litsa Brake runs five successful Bakers Delight stores on her own with the support of her loyal team, after losing her husband and business partner to cancer several years ago. Jason Tod started as a pizza delivery driver and worked his way up through the Domino’s system to owning three successful regional stores. And Phil Wiley runs a lucrative Quest Apartments franchise, while being a mentor and investor in two other Quest franchises. Indeed, the value of business partnerships emerged as an important theme throughout the day.

The FRI team with Dave Hood
The FRI team with Dave Hood

Everyone then organised themselves into round table discussions on 19 hot topics related to growing with confidence. We are grateful to our group facilitators for keeping these discussions on track.

Round Tables
Round Tables
Networking over lunch
Networking Over lunch

After lunch participants had a choice of attending one of three workshops. Rod Bristol explained the science of maintaining healthy cash flow and profitability when growing. Colin Wilson and Stephanie Hosking showed us how to create high performance teams and how to address some of the vital HR issues when expanding into multiple units. Dave Hood and Greg Nathan ran a workshop for the franchisors on developing a successful multi-unit franchising program. (Some of the slides from these sessions are also available below).

Our MC Jewli Turier; Colin Wilson
Colin Wilson
Our MC Jewli Turier

We then heard from three very experienced operators in our Panel of Pros who have also helped to positively influence the strategies of their national networks. Gary Higgon, who is about to hit 73 stores with KFC, Joanne Camilleri an experienced licensee with Telstra, and Gary Lamerton, a Subway Area Developer and multi-unit franchisee with 8 stores who also chairs the $1b franchisee buying cooperative for Subway. You could hear a pin drop as these panelists shared their pearls of wisdom.

Panel of Pros
Panel of Pros

We wrapped up the formal part of the day with Performance Psychologist, Paul Saunders who shared his insights on using psychology and neuroscience to lead with confidence. This was voted the most popular session of the day.

Paul Saunders
Paul Saunders

And finally over drinks and networking we were entertained by a jam session with Greg Nathan on guitar, George Yamouni (a past FCA Chairman) on bass, Alex Coningham (FRI’s Survey Manager) on percussion, Ken Rosebery (MD of The Cheesecake Shop) on harmonica and Karen Maher (franchisee with the Cheesecake Shop) on vocals!

The Band in Action
The Band in Action

Thanks to everyone who attended for making this our best event ever.

Summit Resources for Download

Slides and notes from some of the presentations are available to download. Please enter your password to gain access:

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