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Debb Lowe talks to David Ostrowe, a multi-unit and multi-brand franchisee in the United States. Debb caught up with David in Scottsdale Arizona, at a multi-unit franchising conference in April 2008. As a multi-unit and multi-brand owner, David has put in place a management structure where a multi-unit operator is responsible for running a group of stores. This discussion covers the following topics:

Greg Nathan talks to Peter Bassett, co-founder of the Laser Electrical group in New Zealand, who have twice won the Westpac Franchise System of the Year Award. Laser Electrical have 125 franchises across Australia and New Zealand and mostly attract their franchisees from existing plumbing and electrical contracting businesses. This discussion covers the following topics:
Important Do’s and Don’ts When Considering a Franchise
Making Franchise Advisory Councils Work — A Review of the Current Landscape
What Franchisees Want from their Franchisor and How to Improve Franchisee Validation
Love Me … Love Me Not — Measuring the Franchise Relationship
Why Franchisees Resist Change and How to Get Them On Board
Best Practice in Franchisee Selection
33 Common Mistakes When Organising Franchisee Conferences
Improve the Effective of Your Field Visits
Finding & Keeping Good Franchisees
What Makes a Good Field Advisor
Healthy Franchise Culture Checklist (PDF 112KB)
Profitable Partnerships Quiz — If you've read our book “Profitable Partnerships”, this quiz will test what you've learned.
Winning Franchisee Hearts and Minds Forum — Mini-Forum Findings
Article in The Melbourne Sunday Age 13 April 2008 — Special Feature on Franchising (PDF 76kb)