Meet the Team

Photo of some of the FRI Team

Some of the FRI team (from the left), Zehra Jaffri, Ann-Maree Hunt, Ree-Anna Chatman, Greg Nathan, Jewli Turier, Katrina Vo, Harriet James, Jacalyn Hall, Jenna Robson, Nicole Simpson.

If you are a client you will be dealing with one or more of these people so we thought you might like a little background on them. You’ll see they each have some of the following capabilities, plus an extra shared magical quality:

  • Franchise operations experience (we “get” the real issues in franchising).
  • Psychology training (several of our team are registered psychologists).
  • Client-centric (we listen and deliver what you want, not what we want).
  • Facilitation and presentation skills (we know how to engage a group).
  • Systems thinking (we look for how all the pieces fit together).

And the extra magical quality? We genuinely care about the well-being of our clients and their businesses. It is at the core of our culture and what we stand for.

Greg Nathan CFEFounder & Director

Greg Nathan

Greg is a registered psychologist and has been recognised globally for his pioneering research into the factors that create a healthy franchise relationship and success for both franchisors and franchisees. He is recipient of the Franchise Council of Australia’s (FCA) inaugural National Contribution to Franchising Award, an inductee into the FCA Franchising Hall of Fame, and recipient of the International Franchising Association’s (IFA) Crystal Compass Award for Outstanding Leadership in Franchising. Greg is also a dynamic educator and is regularly invited to deliver keynote addresses at franchise sector conferences around the world. He brings a broad and pragmatic perspective to his talks, having been a multi-unit franchisee and the Head of Marketing and Operations for Brumby’s, one of Australia’s iconic franchising brands. Greg is also the author of five best-selling franchising books, including Profitable Partnerships and The Franchisor’s Guide to Improving Field Visits, and has developed a number of ground breaking models such as The Franchise E-Factor, which are used by franchisors and consultants all over the world.

Greg is a passionate guitarist and often goes missing in action while traveling in search of unusual stringed instruments to add to his collection.

Jewli TurierCEO & Director

Jewli Turier

Jewli leads the FRI team and has been responsible for our business’s outstanding performance in recent years, including being recognised as Franchising Sector Supplier of the Year. In additional to her excellent leadership skills and ability to bring out the best in others, she is a dynamic presenter and facilitator, and is regularly requested to support our clients with their conferences and meetings. Jewli comes from the hands on world of franchise operations and, before joining FRI, had 12 years experience supporting franchisees and franchisor executives in Australia and overseas. She is currently completing her MBA.

Quirky by name and quirky by nature, Jewli always manages to light up a room with her natural enthusiasm for, well, just about anything! With our crazy business and five kids to manage, it’s not surprising she has been known to don her Wonder Woman costume for special occasions.

Patrick LilwallChair, Advisory Board

Patrick Lilwall

Patrick has a depth of experience in the development and execution of technology and digital strategies, and has held senior CIO positions with several large organizations, including Blue Care. His organisation, INPLEX, helps businesses to deliver relevant strategies for the digital age, which is why we invited him to join us as Chair of our Advisory Board. Plus he’s a hell of a nice guy with a passion for philanthropy, which makes him a good fit for our culture.

Patrick has also enjoyed pushing himself and trying new adventures not being comfortable with norm. Apart from starting his own business, Patrick’s latest challenge is to learn guitar… this has proved to be one of the greatest challenges yet. Maybe Greg can offer some insightful tips.

Ree-Anna ChatmanSenior psychologist and Client Relationship Manager

Ree-Anna Chatman

Ree-Anna is a registered psychologist with extensive experience working with hundreds of franchise brands. She has been integral in developing many of our products and has a deep insight into what drives a healthy franchise relationship. She is an engaging facilitator and presenter with an outstanding ability to connect with both franchisor and franchisee audiences. Ree ensures the needs of our clients are properly understood and that we have all bases covered.

Speaking of bases, Ree-Anna is also a State Level Softball Coach with a keen interest in applying the principles of sports psychology to business success.

Katrina VoBusiness Systems Manager

Katrina Vo

Kat is our go-to girl for all aspects of the business, especially our IT systems, and heads up the Nathan Profiler team. As with many of the FRI team, Kat has an undergraduate degree in psychology and is nicely grounded in her approach to work and life due to her real world experience helping her family with various businesses from a young age. You’ll find her a delight to work with.

When Kat is not busy keeping our systems humming or enjoying fine food, she coaches a mixed futsal team, which have been know to win the occasional finals match.

Dr Nicole SimpsonAssessments Manager

Nicole Simpson

We are delighted to welcome Nicole back to the FRI team after she took a break to complete her medical studies. Nicole joined FRI 10 years ago while completing her honours degree in psychology and has worked across all areas of the business. Her great people skills and big brain are highly valued by her colleagues and clients. Nic oversees the development of our various assessment instruments and is the person you’ll be talking to if you complete our ACE Franchisee Satisfaction Survey.

In addition to her medical and psychology talents, Nic is an accomplished musician who plays the French Horn in various orchestras and bands.

Zehra JaffriSurvey Manager

Zehra Jaffri

Zehra has a degree in psychology from Davidson College (NC, USA). She comes to franchising with six years’ experience creating surveys and analysing data in the education sector. Now she brings her eye for detail to overseeing the ACE Franchisee Satisfaction Survey.

Ask her about moving from the U.S. to Australia with two dogs in tow!

Ann NathanPublications Director

Ann Nathan

Ann has a degree in English literature and for many years worked as a Research Fellow at Monash University’s Department of Higher Education. She loves to read and is addicted to crosswords and Sudoku. Ann looks after our publications division, so if you are ordering books by phone or through our web site, chances are she will be looking after you.

She has the dubious honour of being the partner of our Founder and thinks there is a real opportunity for franchise companies to be more environmentally conscious.

Alex ConinghamTechnical Consultant

Alex Coningham

Alex is in the final stages of completing a PhD, as well as leading our Franchisee Satisfaction Survey team. Prior to settling on a career in psychology, Alex had a practical and varied career working in retail management, telecommunications, and hospitality. Alex has a geekish streak which he applies through constant innovation to our survey instruments, and is always up to date with latest gadgets and technology.

When he’s not working deep in the coding for our franchisee satisfaction survey, you’ll hear Alex banging out some cool rhythms on his Cajon (that’s a fancy type of drum).

Jacalyn HallData Consultant

Jacalyn Hall

Jacalyn has recently submitted her PhD (psychology) and is now our data consultant. She has experience with numbers within the financial sector, as a research assistant and teaching undergraduate statistics within psychology.

Besides smashing out numbers, Jacalyn can also smash a hockey ball and people at board games.

Adrian SunnersBookkeeper

Adrian Sunners

Adrian is our numbers man. He is quiet, considered and intelligent. He’s also extremely persevering, so if you owe us money, watch out! Adrian is completing his Masters of Business at QUT and contracts his services to us through his own business, Thinkplicity. (They are very good — plug plug).

When he’s not crunching the numbers, Adrian loves whizzing around in his BMW 135i, especially at Queensland Raceway Track Days.

Professor Chris JacksonResearch and Development Consultant

Chris Jackson

Chris is Head of the School of Management and Professor of Psychology at the Australian School of Business, University of NSW. He is an expert in the design and use of psychological tests and works with our R&D team on the development and validation of our products. Chris’s energy and enthusiasm for psychology is infectious and his discussions with our team always result in new and valuable insights.

Chris has developed one of the world’s most respected learning styles questionnaires, “The Learning Styles Profiler”, (see

Advisors and Consultants

We are also grateful to the following people for their invaluable consultancy support:

Stacey Parker is a lecturer in psychology at the University of Queensland’s Schoolf of Psychology and a guest member of our R&D team, ensuring our research is maintained at world class standards.

Paul Howson from the Design Group is a designer and technology consultant who helps us with our website, email marketing and online tools.

Michael Burke our accountant from Burke Advisory Chartered Accountants ensures our financial and tax affairs are kept in tip top shape.

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